A Call to Action

Almost all of us are to subject to a barrage of marketing.

Some are obvious, like a “Buy one, get one free” at your local Co-op.

Others are more subtle like the free wi-fi in every McDonalds.

Advertising execs will tell you that a “successful campaign” needs a “Call to Action”.

In magazines these are frequently time bound, which ensure readers have a higher “take up rate”.

On Saturday night (200 miles from home) we were chatting with a bell ringing friend about his Sunday itinerary.

On Sunday morning I was browsing through the three church websites, when it suddenly dawned on me the bells across the road were heralding  a 9:30 service.

Moments later I was out the door, and heading towards the pews.

I was amazed to think the bells had been my “call to action”, as I was not sure where I’d be on Sunday morning.

Later back with my friends I was pondered over how many people hear the Church’s call to action.

Are we getting the Gospel message out?

What’s the appropriate “Call to Action” in 2016?

See to it, brothers and sisters, that none of you has a sinful, unbelieving heart that turns away from the living God. But encourage one another daily, as long as it is called “Today,” so that none of you may be hardened by sin’s deceitfulness. We have come to share in Christ, if indeed we hold our original conviction firmly to the very end.

Hebrews 3: 12-14









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